Toys for ages 0-1
Gentle, hands-on toys for the first year: things to look at, reach for, hold and explore. Simple play that grows with your baby, from the first weeks to the first steps.
Play by stage
Every baby grows at their own pace. Use these stages as a loose guide.
Watching and listening
Newborns are getting to know the world. They love faces, voices and bold shapes close by.
Try: short tummy time sessions, talking and singing, and slowly moving a toy for their eyes to follow.
Reaching and grasping
Hands become fascinating. Babies swipe, grab and bring things to their mouth to explore.
Try: toys to reach for, soft textures and gentle sounds.
Sitting up and exploring
Sitting opens up new play. Babies pass things from hand to hand, shake, bang and drop.
Try: things to shake, tap and pass, then watch what happens.
Moving and discovering
Crawling and pulling up bring a big curiosity. Hiding and finding becomes a favourite game.
Try: hide a toy under a cloth and let them find it.
Choosing toys for babies
Questions parents ask
What are good toys for a newborn?
At this age, simple things to look at, listen to and gently touch work well, together with plenty of tummy time and talking.
How many toys does a baby need?
Not many. A small selection that you can rotate keeps play fresh and calm.
Do babies need supervision with toys?
Yes. Always supervise play and follow the age guidance on each product.
Can I buy these as a gift?
Of course. Toys for ages 0-1 make lovely newborn and baby shower gifts.